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Amazon has fired the first salvo in the battle for dominance in the ebook market by banning all books published by Macmillan from its American website.
The drastic move applies to both traditional paper copies and the digital versions which have shaken up the publishing industry.
Amazon now sells six digital copies to every ten traditional books of the same title. But the online retailer has fallen out with publishers over prices. It is selling ebook bestsellers at just $9.99 (£6). Macmillan complained that was too low and asked for prices to be raised to £9.
Amazon refused and over the weekend banned Macmillan books. Its electronic reading device, the Kindle, is battling for supremacy against Apple's new iPad tablet computer.
Apple is telling publis ... |
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We love learning and recently I have been listening to President Obama's weekly address podcast. Not because we want to hear about what he is doing but to understand how to construct a message, how to improve your speech making ability. Obama has that ability to hit the right note in terms of great speech making. This is what I have learned
1.Start with a personal story which outlines the problem
2.Explain his feelings on the situation - use personal, |
There's a lot of talk about paid content these days for obvious reasons and there's only going to be more of it now that Rupert Murdoch has announced plans for News Corp. to go all in.
One of the reasons there's so much debate over paid content is that there are a lot of misconceptions and myths about paid content. As someone who has run paid content websites for years, I thought I'd share the five biggest
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More than 500 newspapers have signed up for an online news charging scheme, says Brand Republic.
A US company called Journalism Online has signed up newspapers and online news outlets across the USA to use its e-commerce system for charging readers to access online content. Brand Republic says the company intends to launch this autumn.
Journali ... |
According to a study conducted by search marketing firm Engine Ready, visitors coming to an online retailer's website from a paid search ad are 50% more likely to make a purchase than visitors coming from an organic search result.
The study, which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic s ... |
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