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Amazon has fired the first salvo in the battle for dominance in the ebook market by banning all books published by Macmillan from its American website.
The drastic move applies to both traditional paper copies and the digital versions which have shaken up the publishing industry.
Amazon now sells six digital copies to every ten traditional books of the same title. But the online retailer has fallen out with publishers over prices. It is selling ebook bestsellers at just $9.99 (£6). Macmillan complained that was too low and asked for prices to be raised to £9.
Amazon refused and over the weekend banned Macmillan books. Its electronic reading device, the Kindle, is battling for supremacy against Apple's new iPad tablet computer.
Apple is telling publis ... |
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We love learning and recently I have been listening to President Obama's weekly address podcast. Not because we want to hear about what he is doing but to understand how to construct a message, how to improve your speech making ability. Obama has that ability to hit the right note in terms of great speech making. This is what I have learned
1.Start with a personal story which outlines the problem
2.Explain his feelings on the situation - use personal, emotive language.
3.Then look at the general problem using facts, figures etc
4.Give practical example of what the future COULD look like
5.Ask for people's comments, give them a place to contribute.
6.Face the opposition head on and answer ... |
There's a lot of talk about paid content these days for obvious reasons and there's only going to be more of it now that Rupert Murdoch has announced plans for News Corp. to go all in.
One of the reasons there's so much debate over paid content is that there are a lot of misconceptions and myths about paid content. As someone who has run paid content websites for years, I thought I'd share the five biggest paid content myths I frequently hear mentioned in discussions about paid content.
Nobody pays for content. Sure they do; that's why paid content is a multi-billion-dollar ... |
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More than 500 newspapers have signed up for an online news charging scheme, says Brand Republic.
A US company called Journalism Online has signed up newspapers and online news outlets across the USA to use its e-commerce system for charging readers to access online content. Brand Republic says the company intends to launch this autumn.
Journalism Online was founded in April by Steven Brill, journalist and journalism lecturer at Yale; Gordon Crovitz, a former publisher of the Wall Street Journal; and Leo Hindery, who heads the media industry fund InterMedia Partners.
Brand Republic adds that Journalism Online has not said whi ... |
According to a study conducted by search marketing firm Engine Ready, visitors coming to an online retailer's website from a paid search ad are 50% more likely to make a purchase than visitors coming from an organic search result.
The study, which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search. The study also found that paid search visitors purchased, on average, more than their organic counterparts.
If Engine Ready's findings are to be believed, one might be inclined to conclude that investments in paid search advertising might provide more bang for the buck than investments in SEO. But would that really be the case?
Warren Cowan ... |
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