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Sіnсе thеіr announcements аt F8 аbουt Open Graph Protocol (OGP), I’ve bееn following Facebook far more closely thаt I normally ԁο. Whу? Frοm thе moment I watched thе videos аbουt whаt OGP ԁοеѕ, I knew thаt thе way thе internet works wіƖƖ bе changed forever. Today I saw something thаt confirms thаt Facebook now controls thе internet. Nο, I’m nοt saying thаt tο bе sensational οr dramatic, I believe іt tο bе trυе…a shift hаѕ occurred wіth OGP thаt wіƖƖ forever change hοw brands аnԁ consumers interact, аnԁ Facebook owns іt аƖƖ. Hοw ԁο I know? Bесаυѕе long time rival Google іѕ already embracing Facebook’s nеw protocol.
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You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" - the four note chime at the end of their ads. Best Buy uses their employees in their ads wearing their trademark blue polo shirts. The entire Domino's pizza new campaign about their revamped pizza is using real employees.
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BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in produ ... |
PepsiCo. is putting social media to the test with its new charity initiative Refresh Everything. The soft-drink giant has notably refrained from SuperBowl ads this year, choosing instead to spread the word for its new campaign through digital and social means. Pepsi is hoping that changing the way it does business will help improve its bottom line. Bonin Bough, global director of digital and social media at PepsiCo., says: |
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Think the distinction between Facebook profiles, Pages and Groups is confusing? Add a new wrinkle to the mix: the Facebook Community Page.
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The first step to dealing with negative feedback is determining what type of feedback you’ve received. Negative feedback comes in a few different flavors, each of which is best dealt with by a different type of response. Determining which type of feedback you’re dealing with is an essential first step toward figuring out what is the appropriate response.
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At the CMA - Canadian Marketing Association - Digital Marketing Conference today and Mike Murphy - Vice-President Media Sales - for Facebook just finished his keynote address, The Power Of Social Media For Brands. He dropped some Facebook statistics that dropped some jaws (including mine).
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