"Social tactics are not meaningful sales drivers", according to Forrester's latest research report.

They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.

There's a few possible explanations for this.

The first (and most important) is that social aids the buying process indirectly, and is difficult to track -- which leads companies (and research firms) to under-appreciate and under-invest.

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The past two months have been busy at Facebook.

In September, it unveiled the largest set of new features since it launched the Facebook API platform in 2007, introducing a new ticker and new personal profiles among other features.  In October it extended the Facebook Platform to allow social media App developers to bring campaigns to the 350 million people (44% of Facebook’s user base) who use Facebook every month on a mobile device -- including iPad/iPhone, Android, as well as Facebook’s own mobile Web site -- using HTML5 mobile-web development tools.

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Yeah, you might think this controversial headline will get me some likes and tweets (well, you bet it will!), but the matter of fact is, that the biggest mistake that marketers on Facebook make is indeed ignorance.

Let me take a few minutes to explain why I think that...

Brands don`t only ignore their fans, they ignore their presence

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When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t realize that there’s a problem in the first place. 

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After much speculation, it appears that Facebook will be launching it’s self labeled ‘gmail killer‘ as early as Monday of next week.

***UPDATE***

The domain name fb.me has recently been pointed at facebook servers.

Speculation suggests that the fb.com domain will be used for Facebook employees, leaving facebook.com open for the public!

******

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By the numbers, Facebook is well over 500 million members strong.

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Learn some highly effective yet simple tools to understand your audience.

1.  Listen to them. This one sounds simple because it is!  However, many don’t take advantage of this simple and first critical phase of social media.  Listening should be the first step when engaging in social media. It should also be something you do on a regular basis.  Listen with an intent to understand.  Listen to the meaning of what your audience is saying.  How are they engaging with others? How are they engaging with you?  What is the tone? What questions are they asking?

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Yahoo! will begin integrating Facebook’s news feed into its core services today, in a bid to position itself as the “largest social network” in the world, according to its UK chief.

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