There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the lights on at the Googleplex. Is there any validity to this claim? It appears so, if these data points are to be believed:
The Big Money: According to Compete.com, Google lags behind Facebook in driving traffic to major portals like Yahoo, AOL and MSN.
Silicon Alley Insider: This report last year claimed 19% of Google traffic came from Facebook (and that number is growing).
Compete.com: As you can see below, Facebook is rapidly gaining ground on Google. Golden question is what proportion of this audience are clicking on links taking them out of the blue-walled garden and into the wider web?
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