New figures suggest that social networking is continuing to gain in popularity on the web, and that the way users search the internet is changing.
According to research firm Hitwise, Facebook.com now accounts for 7.07 per cent of all American web traffic, while Google.com is the destination for 7.04 per cent of traffic. Facebook has grown from 200m users in April 2009 to 400 million this February and is continuing to grow faster than Google.com. That means the social network’s lead is likely to increase in coming months.
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