PepsiCo. is putting social media to the test with its new charity initiative Refresh Everything. The soft-drink giant has notably refrained from SuperBowl ads this year, choosing instead to spread the word for its new campaign through digital and social means.
Pepsi is hoping that changing the way it does business will help improve its bottom line. Bonin Bough, global director of digital and social media at PepsiCo., says:
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At the CMA - Canadian Marketing Association - Digital Marketing Conference today and Mike Murphy - Vice-President Media Sales - for Facebook just finished his keynote address, The Power Of Social Media For Brands. He dropped some Facebook statistics that dropped some jaws (including mine).
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Social media has a loyal tribe of disciples. We follow each other on Twitter, connect on Facebook, read each other’s blogs and listen to each other at conferences. We provide each other moral support and though we are a minority, we have religion and we are here to change the world (I’m not joking).
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1. As highlighted by OurSocialTimes – Social Media Monitoring will go niche, in a big way, in 2010 - the first few entrants already emerged – and it’s just the tip of the iceberg. I wrote about one of them in a post titled stories I didn’t write about, yet …, a monitoring tool for pharma was released in Nov 09, called ScanBuzz - the first platform for life sciences companies that monitors online mentions of their brands and products in the social networking arena.
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Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com,
Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace.
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With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Indeed, Twitter appears to have evolved into a human seismograph, a lifeline interweaving people through conversations, reciprocity, and connections inspired by the interests, ideas, passions, causes, and observations that move them.
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They say an internet year is the equalivent to 7 normal years, I’m sure a search engine marketing year may be more! So basically if you don’t like change – you’re probably in the wrong job!
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