"Social tactics are not meaningful sales drivers", according to Forrester's latest research report.
They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.
There's a few possible explanations for this.
The first (and most important) is that social aids the buying process indirectly, and is difficult to track -- which leads companies (and research firms) to under-appreciate and under-invest.
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The past two months have been busy at Facebook.
In September, it unveiled the largest set of new features since it launched the Facebook API platform in 2007, introducing a new ticker and new personal profiles among other features. In October it extended the Facebook Platform to allow social media App developers to bring campaigns to the 350 million people (44% of Facebook’s user base) who use Facebook every month on a mobile device -- including iPad/iPhone, Android, as well as Facebook’s own mobile Web site -- using HTML5 mobile-web development tools.
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Appsjunction invites YOU to its popular matchmaking event where developers and people with ideas come together in a friendly casual atmosphere, to get to know each other and lay the foundation of many exciting partnerships.
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The WWDC 2011 keynote has just wrapped up, and Steve Jobs and company have announced some very interesting features for the iOS family of devices, including improvements to browsing, rich reminders, and a slightly Android-esque Notification Center.
Apple has its own page with many of these features, but here are the big ones as we see them, and links to further coverage on the network.
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Appsjunction invites YOU to its popular networking event where developers and people with ideas come together in a friendly casual atmosphere, to get to know each other and lay the foundation of many exciting partnerships.
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According to a new survey conducted by MTV Networks (MTVN), a whopping 83% of mobile app users say they're addicted to their apps. For obvious reasons, that's good news for companies participating in the still-rapidly growing app economies built around Apple iOS and Google Android.
But of course, not all apps are successful. In fact, another new study shows that nearly a third of the Android apps released on Android Market have disappeared.
So how can companies make their apps more addictive, reducing the likelihood that they'll eventually have ... |
Tuesday's announcement that Microsoft is buying Skype is obviously huge business news, but millions of consumers aren't focused on that.
Instead, many of the video and chat Web tool's 660 million users are wondering less about the economic impact of the $8.5 billion deal and more on what the purchase will mean for their user experience.
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