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 BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become m ... |
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The first step to dealing with negative feedback is determining what type of feedback you’ve received. Negative feedback comes in a few different flavors, each of which is best dealt with by a different type of response. Determining which type of feedback you’re dealing with is an essential first step toward figuring out what is the appropriate response.
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At the CMA - Canadian Marketing Association - Digital Marketing Conference today and Mike Murphy - Vice-President Media Sales - for Facebook just finished his keynote address, The Power Of Social Media For Brands. He dropped some Facebook statistics that dropped some jaws (including mine).
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Social media has a loyal tribe of disciples. We follow each other on Twitter, connect on Facebook, read each other’s blogs and listen to each other at conferences. We provide each other moral support and though we are a minority, we have religion and we are here to change the world (I’m not joking).
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PepsiCo. is putting social media to the test with its new charity initiative Refresh Everything. The soft-drink giant has notably refrained from SuperBowl ads this year, choosing instead to spread the word for its new campaign through digital and social means. Pepsi is hoping that changing the way it does business will help improve its bottom line. Bonin Bough, global director of digital and social media at PepsiCo., says: |
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com,
Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace.
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With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Indeed, Twitter appears to have evolved into a human seismograph, a lifeline interweaving people through conversations, reciprocity, and connections inspired by the interests, ideas, passions, causes, and observations that move them.
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